Public Relations Research
Agency: Organization Research
Uniting together, we formed JONNZ PR Agency to evaluate and create messaging recommendations for Cal Poly’s Orchesis Dance Company. We included both primary and secondary research, conducting four IDI’s and one mass qualitative survey to understand on-campus recognition of the company. Working closely with Orchesis Dance Company and
Cal Poly Dance Department leaders, we were able to conclude their strengths and areas of opportunities for their internal and external communications.
Situational Analysis Research
To identify trends and the current brand situation, I conducted market research to practice taking complex data and laying it out in a digestible report for a client of my choosing. Competition and consumer needs were at the forefront of this exploration, especially when focusing on brand perception and influence.